Creative stuff
06.

Curation and Art Direction

In curation and art direction, my goal is to evoke a feeling — an instinctive reaction in response to the very essence of an idea. As an architect, emotional connection resides at the heart of what I strive to achieve. In design, the most basic object or space has the potential to intrigue, when looked at through the lens of craft and authenticity. Whether a material palette flat lay, a collection of objects, or a final project photoshoot, my goal is to garner an emotional connection — spurring the audience to want more.



Across a range of creative pursuits, a unique driving statement is the device I use to set a clear agenda — a distillation of numerous ideas neatly bundled into something more tangible. The driving statement is what becomes the litmus test for conceptual ideas. I ask, “who is the audience… what is the context… where is the emotional pull? With this in mind, I will quickly know if an idea stacks up. Even the simplest collection of precedent cuttings should present a level of resolve — these images should be cohesive, meaningfully composed, and comfortable to ponder. Perhaps more importantly, a sense of humanism should transcend the two-dimensional canvas, instigating an emotional attraction in which a deeper dialogue can ensue.

A sense of humanism should transcend the two-dimensional canvas, instigating an emotional attraction in which a deeper dialogue can ensue.













The pursuit of art direction calls for a measured approach that toes the line between the authentic and the surreal. Curation is about a visceral reaction, of which a wider context and background is not explicit but merely implied. I find a stronger connection is often drawn when an image conveys a tacit sense of un-staged effortlessness — suggestive of a mood or feeling, without labouring the point. Notions of people and place resonate throughout my art direction to inject life within a scene. Occupation can be overt or implied through the smallest dose — a misplaced towel, a misaligned chair, or dancing foliage in the corner of a frame.






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andre.bankier.perry@gmail.com

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