Marketing and Brand
In my time in practice, I have played a significant role in developing and upholding the company brand, across a variety of platforms and mediums. Leading a small collective of likeminded peers, I have repositioned the existing identity to something more expressive of the underlying values that resonate through the work of the practice. By analysing the constraints and opportunities of the formal visual collateral, a brand evolution was devised — not a total reinvention, but a bolt-on collection of foundational drivers, underpinned by an expanded graphic suite, devised for improved engagement.
A reductive approach instils confidence and intrigue — a palette cleanser of sorts before the next instalment.
For a brand to deeply resonate, it must be more than a suite of polished photos. The human side must be free to ascend to the surface, in celebration of the numerous parts that form a studio collective. It is important to take a stand, to have views and express them bravely. My work in practice continues to challenge the norms, supporting the business to be sincere, authentic and bold.